Success Stories


During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.

The logistics of a glass of wine

Challenge

UPS presents in Spain a set of specific solutions for professionals of the wine sector. Our main challenge has been to bring the world of wine and the logistics industry closer together. We address two completely different audiences, with different information demands, which we joined in the same space to create the perfect combination.

Mercado del Vino UPS La Prensa del Rioja UPS Nexotrans UPS Góndola UPS

Actions

Asesores de Relaciones Públicas y Comunicación and UPS decided that, in order to communicate their messages and that they should be used in the wine, transport and logistics media, the portfolio of solutions should be presented in a practical way. And what better way to do this than with the help of CVNE, one of UPS's oldest customers, that was in charge of transferring its most real experience. We invited journalists to one of the company's wineries, Viña Real, in Laguardia. A unique architectural space that combines the best winemaking traditions with the latest technological advances in both wine and logistics. Attendees had the opportunity to learn about the life cycle of the wine, from the grape to the consumer's glass, and to enjoy some of the best wines in the winery in an avant-garde setting.

Results

  • We invited several journalists from Madrid, La Rioja and the Basque Country
  • Beyond the impact we had in press and the conversation generated in social media, we managed to combine wine and logistics in a real public relations meeting, where the attendees not only learned about UPS's catalogue of solutions, but also enjoyed and shared many stories. As the English poet John Gay told us, what sudden friendships arise from wine!

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