Success Stories


During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.

Introducing the tourist attractions of Dubai in Lisbon, Madrid and Barcelona in one week

Challenge

The Dubai Corporation for Tourism and Commerce Marketing makes its first presentation of its destination in Portugal and Spain. To achieve this, the team of Asesores must bring together in one week the maximum number of travel agencies, tour operators and key influencers of the tourism sector to present the main reasons that make Dubai an international tourist destination.

Europa Press Dubai Traveler Dubai Agenttravel Dubai Hostelsur Dubai Nexotur Dubai

Actions

Asesores team organizes in Lisbon, Madrid and Barcelona three presentations of destination for tour operators and travel agencies. We chose very exclusive and original locations in which, in addition to making guests enjoy a breakfast in the purest Dubai style (with Arabic coffee, dates, Le-ge-mat and Umm Ali), we give visibility to the relevance of this workshop. In addition, companies coming from Dubai to present their news and invited agencies have a moment of "speed dating" to initiate contacts and negotiations with attendees. A draw at the end of the day keeps everyone interested and makes the lucky ones happy to say goodbye. 

As a complement to the presentation, a lunch is organized in each target city with a number of top influencers from the tourism sector and the Dubai delegation in Spain in order to strengthen relations between both parties.

Results

We have achieved an impact in the main media thanks to the press conferences organized in Madrid and Lisbon that allowed journalists and bloggers to discover the benefits of this emirate and to increase the visibility of the destination.

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