Success Stories


During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.

“Fiesta Perruna”, the first happening for dogs in Spain

Challenge

Tiendanimal, the Spanish leader in turnover and number of orders in the domestic animal sector, had its tenth anniversary in 2016. To celebrate its successful history, we held the Fiesta Perruna event in Madrid, the first happening for dogs´ ”influencing” in our country. The objective of the event was to transmit, in a very special way, the values that have characterised Tiendanimal´s business in its first ten years: passion and total respect for animals, full advice for owners, and the wellbeing of all kinds of pets.

Tiendanimal Fiesta Perruna - Action 1

Actions

With the objective of impressing the journalists and influencers invited to the event, Asesores de Relaciones Públicas y Comunicación advised Tiendanimal to hold an special feature where the dogs of attendees were the protagonists.

After each owner received a personalised invitation addressed to his pet, dogs and owners enjoyed a wonderful canine catering of biscuits and “dog sweets” surrounded by the best views of the capital, while they were attended by Miki Lluch, Spanish champion of Canine Grooming, and Sandra Hernández, Tiendanimal veterinary expert. At the event, attendees received personalised treatment, which included a document with a photo of them with their pet, and different tips related with the health and appearance of each of their dogs.

Results

  • 20 influencers and journalists from the main specialised and general media outlets attended the Fiesta Perruna event with their pets
  • The action was a perfect example of a public relations event: in a relaxed atmosphere, they shared their experiences and anecdotes and could learn for themselves the values of a company who has served the needs of all kinds of pets for last ten years

See other success stories: