During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.
Siemens selected Madrid to hold the first edition of Siemens Days, a unique event attended by representatives from around 1.000 companies from different sectors. During the Days, numerous technology experts analysed the challenges facing digital transformation and current trends such as the role of modern transport, Smart Cities, and the reality of the energy industry.
In the field of communication, Siemens Days had a true challenge: showing different segmented audiences how organisations can be more competitive and efficient through different solutions from the company.
Thanks to a suitable communication and public relations strategy, numerous journalists had the opportunity to learn about the current situation of Spanish business related to digitalization with the help of experts on the matter and Siemens managers.
To do so, Asesores de Relaciones Públicas y Comunicación put the main Spanish media journalist and influencers in contact with the spokespeople of the company, who perfectly expressed the vision of Siemens and its profound knowledge of the current situation of business in Spain.
- Over 30 journalists from different types of media, although the event was aimed at clients of the company
- Over 100 impacts on the main Spanish media outlets, with an PR value of over 1.800.000 euros
- #SiemensDays became a Trending Topic in Spain, obtaining over 54 million impacts and over 1.700 retweets. The event obtained 13.000 followers on social networks. 12 live videos were created through Periscope.
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