Success Stories


During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.

Communication over 200 kilometres per hour

Challenge

Jan Farrell is a professional skier who practises the world's fastest non-motorised sport, Speed Ski, and who stands out as an entrepreneur and advisor in organisations such as IE. Jan Farrell seeks to reinforce his recognition and reputation as an elite sportsman with different audiences and become a reference in the territory of snow through the values of the sport (risk, fear management, psychological preparation, effort, research, etc.). One of Jan Farrell's priority objectives is to give more visibility to snow sports and bring the sport of skiing closer to the general public. He is looking for media coverage that reinforces his position as an expert in the world of snow and business as well as positioning him as an influencer on topics of great relevance to the Spanish and international public such as sport, entrepreneurship and motorsport.

Jan Farrell in Quo Jan Farrell in Marca Jan Farrell in Madrid Directo Jan Farrell in España Directo Jan Farrell in El País Jan Farrell in El Chiringuito Jan Farrell in  Centímetros Cúbicos Jan Farrell in As Jan Farrell in ABC

Actions

To achieve these objectives, we create and continue to develop a Jan Farrell Community with journalists who specialise in those fields in which Jan has in-depth expertise and which we have identified as a priority for their communication interests; a community that is always informed about his sporting progress and topics outside ski tracks. From the agency we work to expand and fidelize this varied group of journalists through the planning of sending information, taking advantage of the spectacular nature of the discipline of Speed Ski and its environment and the use of stunning audiovisual materials generated by Jan and his team.

This close and constant relationship with this select community of journalists makes it possible for us to find new communication opportunities, which allow Jan to feed, in addition, his social channels with new pieces of quality and interest coverage in media outlets of great relevance in our country.

Results

  • More than 200 news related to Jan Farrell in general and sports media since 2016 and more than 40 interviews and articles in the most relevant media, such as TVE, Marca, As, El País, ABC and Quo among others.
  • A continuous media presence related to his sports and entrepreneurial activity in radios, TV channels, online newspapers as well as in the traditional printed editions.

 

"Asesores de Relaciones Públicas y Comunicación has been instrumental in professionalizing my relationship with the media. They have given me guidance and strategy, contributing substantially to improving the quality of my media appearances," says Jan Farrell.

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