Success Stories


During the 20 plus years of our agency, we have had the great fortune to work with numerous top class firms in different areas of specialisation: technology, healthcare, tourism, B2B, consumer goods, entertainment, education, gastronomy, luxury, transport and logistics, the environment, human resources, quality of life, corporate and finance, etc. This has allowed us to gather very valuable experience that helps us to offer the best solutions to those who work with Asesores.

Celebrating the 50th anniversary of the most famous doll

Challenge

On the 50th anniversary of Nancy, the most iconic doll of Famosa and the Spanish society, Asesores team organizes the event presentation of the new Nancy 50th Anniversary Collection. This presentation is the starting shot for all the events celebrating Nancy's 50th birthday.

ABC Nancy Europa Press Nancy A Punt Nancy Crecer Feliz Nancy Eco Diario Nancy Intereconomia Nancy La Vanguardia Nancy RTVE Nancy TV3 Nancy

Actions

We chose a sophisticated showroom in the Salamanca neighborhood of Madrid, which perfectly exemplifies Nancy's affinity with fashion, and we organized a red carpet presentation. This Nancy Collection, dressed in an evening-dress with inlaid Swarovski crystals, was the star of an exclusive event attended with great expectation by journalists and collectors to discover the new Nancy Collection 50th Anniversary. The format of the presentation, informal and close, with a breakfast and anniversary cake included, encouraged conversations and interviews between the media and spokespersons for Famosa and Swarovski.

Results

  • More than 30 journalists from different media attended the event, including radio and television, who conducted live interviews with Famosa spokespersons.
  • More than 80 pieces of coverage achieved with a communication value of more than 485,000€.

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